Nuvello Arrow

Finding the “Right Partner” Needles in the Channel Haystack

The 14 Rules for Partner Recruitment that Net the Best
This research will bring to the fore best practices employed by leading tech vendors in finding, culling, and onboarding new partners, as well as how technology can be employed to support partner recruitment programs

Visionaries Hot Seat: Zift Solutions

It's All about the Data
Nuvello analyst Tim Harmon and Zift Solutions Chief Strategy Officer Laz Gonzalez (formerly a leading industry channel analyst himself) sat down to discuss channel dynamics – past, present, future. The key conclusion? Most channel professionals are missing the boat in terms of marshaling their data more effectively to gain insight into what makes their partners tick.
Planned Research Agenda
  • Building the Business Case for Automating Channel Management
  • The PRM Market Is Heating Up: How to Evaluate PRM Vendor Solutions
  • The Evolution Going Forward of the Go-to-Market Tech Market: Martech, Chantech & Salestech Paths
  • The Beating Heart[s] of Your Go-to-Market Architecture
  • Best Practices and Models for Finding, Recruiting & Onboarding the “Right” Partners
  • Getting A Return on Channel Investment: Channel Analytics
  • The Near-Future Channel: A Loosely Coupled Ecosystem
  • Gauging Your Channel Program Maturity
  • The State of Channel Partner Loyalty: 2017
  • The Nuvello LENS on the Chantech Market
  • The Nuvello LENS on the Social & Advocacy Martech Market
  • The Nuvello PRISM on Partner Relationship Management (PRM) Solutions
  • The Nuvello PRISM on Channel Sales Enablement Solutions
  • The Nuvello PRISM on Channel Marketing Automation (CMA) Solutions

Technology Solution Evaluations

Technology evaluations and market overviews. Nuvello will produce a robust technology solution evaluation product: "PRISMs." And LENSes will serve as a market overview research vehicle for emerging or diverse technology solution categories. Categories include:

  • Partner relationship management
  • Channel marketing automation
  • Channel sales enablement
  • Channel incentive program management
  • Channel analytics & loyalty/performance management
  • "Outside the 4 walls" marketing (e.g., social, affiliate, advocate)

Models, organizations, best practices, metrics (MOPM)

Nuvello's technology coverage will be buttressed by research that serves to inform and educate practitioners on strategies and programs; and how to best utilize/leverage technology solutions in support of those strategy and programs.


In order for practitioners to make decisions today without being exposed to the risk of being stranded in the not-too-distant future, Nuvello will couple pragmatic research with what’s coming down the pike.


Where applicable, research will be aggregated into collections and expanded into playbooks.

Virtual Events Coming Soon

San Francisco

Go-To-Market 2017:

Leveraging New Technologies to Amp Your Channel

More Information

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